Assay of protein turnover using a bioluminescent reporter Essay

Assay of protein turnover using a bioluminescent reporter - Essay Example It is important for some proteins to have a short half-life but no others like clusterin because they have to control excessive growth of cells. Clusterin in this case controls prostate cancer cells (Rizzi, Caccamo, Belloni, & Bettuzzi, 2009). In designing an experiment using MetLUC to assay the efficacy of three compounds with respect to BF A, the first thing to consider is that the activity of BF A is known. The BF A would thus be used as the control variable (Schultz, Cegielski, & Hastings, 2005). Analysis of each of the three novel compounds would be done. This would be based on their respective signal sequence, in which each of them would be expressed in tissue culture cess. Comparison of how the MetLUC protein for each compound would be translocated to the ER and the resulting secretion into the medium in which the cells are growing would be done. The results of each would be compared to the known facts about the same experiment in BF A. Rizzi, F., Caccamo, A., Belloni, L., & Bettuzzi, S. (2009). Clusterin is a short half-life, poly-ubiquitinated protein, which controls the fate of prostate cancer cells. Journal of Cell Physioly, 19(2), 14-23. Schultz, L. L., Cegielski, M., & Hastings, J. (2005). Crystal structure of a pH-regulated luciferase catalyzing the bioluminescent oxidation of an open tetrapyrrole . Proc. Natl. Acad. Sci. U.S.A., 102 (5),

Search for My Tongue and Presents form My Aunts in Pakistan Essay Example for Free

Search for My Tongue and Presents form My Aunts in Pakistan Essay In this essay I shall compare the ways in which each poem describes being part of two different cultures. The word culture is a religion or a belief you belong to or something shared by people. A culture can be a Somalian culture in which we like to eat rice however I am also a part of British culture which I like to eat fish and chips. In my opinion I think it is important to belong to a culture because it represents you and what you do in your life. If you are part of more than one culture you will have a clash. The moral of a Muslim culture says dont steal furthermore the school culture, kids may tell you to steal. We have been looking at these two poems exploring these themes. The first poem is Presents from My Aunts in Pakistan. This tells the story of a teenage girl who does not feel comfortable in the Pakistani clothes sent to her by her relatives but prefers wearing denim and corduroy, which are her everyday clothes in England. The second poem we have been investigating is Search for My Tongue. It examines about a young adult that forgot about her two tongues which means her two languages. The poet testify that she forgot her native tongue which is Guajarati and knows her foreign tongue on the other hand she feels uncomfortable talking at the same time using both languages. Although the poem is using the same metaphor, one talks about a young teenager who is confused in her own thoughts. The young teenager cannot decide whether she is more British or Pakistani. The other poem called Search debates about mother tongue and foreign tongue. A mother tongue is the language that you were born with alternatively a foreign tongue is a language that you learn by yourself. Even though the poems have many differences, theyre also equivalent because they both use a metaphor, which means when something is represents things we cannot see, hear, touch, taste and smell because they are abstract. An example would be a fire which symbolizes anger or exasperation. However, the metaphors are conflicting in each poem. In Presents from My Aunts in Pakistan it is clothes that show her identity and her culture; whilst in Search for My Tongue it is tongue which represents her language. I will introduce the poem by demonstrating how Moniza Alvi develops that idea that the young teenager is torn apart being half British and half Pakistani through her feelings about clothes. At first, the clothes from her aunts are brilliant; she describes the salwar kameez an exotic peacock blue. An example would be they sent me a salwar kameez peacock blue. In this quotation she is suggesting the peacock an exotic bird that has beauty and confidence which contrasts with her feelings. Blue suggests peace, which contrasts her inner conflict and her low self esteem. An example would be a fractured land. In this extract she is feeling another side of her identity she tries to imagine how it might have been if shed lived in Lahore instead, and wonders would she have been more or less at home or still feeling torn apart from two cultures which are the Pakistani culture and the British culture. However, the clothes can also hurt her, for example, candy stripped bangles snapped drew blood. In this quotation she is sensitive and fragile because it indicates her. The word blood suggests her cultural identity which is Pakistani culture. The word snapped specifies that she has been torn apart from two different cultures. The clothes make her feel awkward for example satin silken top was alien. In this extract the girl in Present feels that she is alien and alien implies she does not belong in this world. The word alienated is a use of oxymoron because alien and sitting room does not go together. The poet us oxymoron because you should feel at home when you are sitting in the sitting room however the girl in Presents she feels uncomfortable sitting in her living room wearing her Pakistani clothes. The clothes remind her that she is half-English, which makes her feel uncomfortable and at the same time, she says the clothes are radiant in the wardrobe. Even though she isnt wearing them, they seem full of light and beauty compared with her other things. She is drawn to the flourishing colours. The girl in Presents form My Aunts in Pakistan feels that she would be more relaxed in her everyday English clothes. An example would be I longed for denim and corduroy. In this quotation she is showing that she really likes the British clothes. Denim and corduroy symbolizes British clothes. They are dull and normal unlike beautiful satin silken clothes. This tells us that her Pakistani clothes which are stunning contrast with her lifeless British clothes which were bought from MS. As her English friend dont like her Pakistani clothes, for example, did not impress her school friend. In this extract the English people are shown not value Indian culture. The girl internalises this idea. Her English friend does not like the bright colours of Indian clothes she likes the dull English clothes. However, the girl in Presents admires the delicate way the clothes have been made. An example would be I admire the mirror work. In this extract she tries to see her identity in the Asian clothes drown to her beauty. It also shows her mixed feelings about her heritage; she loves it and hates it at the same time. The opening part of Search for My Tongue is that the girl feels like she is making you imagine having a voice. An example of this would be I have lost my tongue. In this extract the tongue represents her language she has lost part of herself. Tongue sounds more physical and more painful. This is similar to Presents because it connects to the candy stripped bangles she is sensitive and fragile which connects to Searchso both of the poems we can see that they are in pain. In Search for My tongue a powerful image shows the awkwardness of having two languages. An example would be two tongues in your mouth. In this quotation she feels awkward in her mouth. As two tongues are in her mouth she feels muddle up and confused as she cant talk English and Guajarati at the same time. This is similar to Presents because the girl feels that her clothes have clung to her. It connects with Search as both show awkwardness. Also, they both suggest that the main characters have to make a choice between two cultures. You cant have both. As the poet feels it is impossible to combine both languages. For example, you could not use them both together. In this extract she suggests having two tongues puzzle you. This is similar to Presents for the reason that the girl does not feel right with Pakistani clothes she likes wearing her dull every day clothes which are denim and corduroy. The poet sometimes feels she is losing her native language. An example would be I thought I spit it out. In this quotation she feels that she is rejecting her native language and she is feeling that she is losing it. In contrasts with Presents she does not feel comfortable wearing her Pakistani clothes. Both of the poems have similarities which they are both lost and dont know what culture they are from. The two poems are also different in their use of structure which means when something is laid out or it makes something clear. Sometimes, structure is hidden. It is important to understand the structure because the poet lays out the poem so it emphasis the poem. An example would be when the poet uses rhythm and rhyme. We notice that then the other normal rules. In Presents Form My Aunts in Pakistan, she uses symmetrical structure she does not follow a path she follows her thoughts and memories as the girl is confused. The poet shows the flow of her thoughts as how one memory triggers another. First of all the poet starts of talking about her salwar kameez. Then she goes of and talks about her mothers jewellery then she goes back to her birth place which triggers her thoughts about her real culture which is Pakistani culture.

Dancing Skeletons: Life and Death in West Africa Essay -- Literary Ana

Although the !Kung San of southern Africa differ greatly from the people in the west African nation of Mali, both areas share similar problems. Both suffer from diseases, illnesses, malnutrition, and having to adapt to the ever changing and advancing cultures around them. What I found to be the most significant problem that is shared between both areas is that the people suffered from a lack of education. In the book Dancing Skeletons: Life and Death in West Africa by Katherine A. Dettwyler, there is a lack of education in proper nutritional practices, taking care of children and newborns, and basic medical knowledge and practices. The Dobe Ju/’hoansi have recently started putting in schools to help children receive an education to help them have better success with the surrounding peoples and culture, but there is a lack of attendance in these schools. There are also many education issues in proper sexual practices that would help stop the spread of HIV and AIDS, in a place i n the world were theses illnesses are at surprisingly high levels. The first part of this paper will discuss the education problems in the Dobe Ju/’hoansi with their school systems. There are also many divergent views about educating the public in sexual health practice, and the use of protection in general. This section will also cover the education problem in Mali related to poor nutritional and medical knowledge. The second part of the paper will cover differing views between western society and the native point of view in both the Dobe Ju/’hoansi and the people of Mali. The last part of the paper discusses some solution-oriented recommendations to the education problems and some of the steps that have already begun to take place to help improve conditi... ...nough. â€Å"If you pour all these resources into keeping kids alive, without following up on their long-term health through more extensive gardening projects and nutritional education programs, then you’re just wasting everyone’s time, money, and energy (Dettwyler 1994: 145).† In conclusion, the suffering from malnutrition as well as the lack of education in rural Africa are spotlighted in both Dettwyler and Lee’s books. Both anthropologists give an insight into the true nature of the many problems faced by the people and how they confront life and death in a completely foreign manner. Even though both areas suffer from similar problems, steps are slowing being taken in the right direction to help educate people by setting up programs and making better schools. Although both the societies and their issues differ greatly, both are advancing toward similar solutions.

PDA Simulation Decision Essay

The score obtained for this test was 1,223,926,982.   The result was relatively encouraging given the fact that it was higher than the previous score.   There is an admission, however, that there is still room for improvement. Substantially the same strategies were used for this test.   These strategies are: 1) for handheld X5 the strategy used was to lower its price in order to attract more buyers and to maximize short-term profit in view of the fact that the market is mature and the product has been in market for three (3) years (Scott Allen, 2002); b) for Handheld X6 the strategy used was to allocate substantial amount for Research and Development accompanied by an increase in its price in view of the fact that this product is being purchased for its excellent performance, high quality, and attractive appearance (Ivana Taylor, 2008); c) for Handheld X7 the strategy used was to lower the price of the product in view of the fact that it is a new product which has been out only for 1 year and a significant portion of its market is still untapped but at the same time there should be an improved allocation in its Research and Development; and d) products which have fully saturated their market should be di scontinued. The change in strategy for this test is that changes were likewise made in the Research & Development allocation.   This is due to the fact that the consumers for particular product such as for X6 and X7 were looking for quality and performance in the said items.   For this reason, it would be necessary in order to meet their expectations to improve product quality and performance by allocating substantial amount for Research & Development.   It must however be stressed that the increase or decrease in Research and Development must be accompanied by change in price. The result was quite pleasing as the initial goals were achieved in terms of market saturation and improved sales.   At the start of the simulation the goal of the company was to be able to attract as many new customers as possible.   Following the principle of Law of Demand, the products which are being sold to low-end customers are sold at lower prices so as to improve demand for the product. The company was willing to spend as much for the Research and Development with a view that the amount expended for the development of X6 and X7 products will redound to more customers and more sales.   This was achieved for this test as the market for X5 was completely saturated.   This means that X5 was sold to all potential customers.   While the market was not completely saturated for X6 and X7 products, there are indications that there was substantial increase in the number of customers.   For instance, for X6 products market saturation improved from 74% to 90% while for X7 products market saturation improved from 10% to 15%.   This is shown in figure 1 below.

Bureaucracy & Formal Organizations

Chapter Summary Society is organized â€Å"to get its job done†. It does so through formal organizations and bureaucracies. The same system that can be frustrating and impersonal is also the one on which we rely for our personal welfare and to fulfill our daily needs. The society of today, however is not the society of yesterday, nor will it be the society of tomorrow. The rationalization of society refers to a transformation in people's thinking and behavior over the past 150 years, shifting the focus from personal relationships to efficiency and results.Karl Marx attributed this transformation to capitalism, while Max Weber, who disagreed with Marx, related it to Protestant theology. As a result of rationality, formal organizations, secondary groups designed to achieve specific objectives, have become a central feature of contemporary society. With industrialization, secondary groups have become common. Today, their existence is taken for granted. They become a part of our l ives at birth and seem to get more and more complex as we move through the life course.The larger the formal organization, the more likely it will turn into a bureaucracy. Bureaucracies are defined as formal organizations characterized by five features that help them reach their goals, to grow, and endure. These five features are (1) clear levels, with assignments flowing downward and accountability flowing upward, (2) a division of labor, (3) written rules, (4) written communications with records, and (5) impartiality. Although bureaucracies are the most efficient forms of social organization, they can also be dysfunctional.Dysfunctions of bureaucracies can include red tape, lack of communication between units, and alienation. Examples of these dysfunctions include an overly rigid interpretation of rules and the failure of members of the same organization to communicate among one another. According to Max Weber, the impersonality of bureaucracies tends to produce workers who feel d etached from the organization and each other. According to Karl Marx, workers experience alienation when they lose control over their work and are cut off from the finished product of their labor.To resist alienation, workers form primary groups, banding together in informal settings during the workday to offer each other support and validation. They also personalize their work space with family photographs and personal decorations. Not all workers, however, succeed in resisting alienation. One reason bureaucracies endure and are so resilient is because they tend to take on a life of their own through a process called goal displacement. Once a bureaucracy has achieved its original goals, it adopts new goals in order to perpetuate its existence.A classic example of goal displacement involves the March of Dimes. Originally founded to fight polio, the organization was faced with being phased out after Jonas Salk discovered the polio vaccine. Rather than disband, it adopted a new missio n, â€Å"fighting birth defects†, which was recently changed to a vaguer goal of â€Å"breakthrough for babies†. In addition to bureaucracies, many people in the United States become involved with voluntary organizations, groups made up of volunteers who organize on the basis of some mutual interest.But even voluntary organizations are not immune from the affect of bureaucratization. Although formal organizations provide numerous beneficial functions, they also tend to be dominated by a small, self-perpetuating elite, a phenomenon Robert Michel referred to as the iron law of oligarchy. Even volunteer and non-profit organizations are affected by the iron law of oligarchy. Sociologists use the term, â€Å"corporate culture† to refer to an organization's traditions, values, and unwritten norms. Much of what goes on in corporate culture, however, is hidden.To ensure that the corporate culture reproduces itself at the top levels, people in positions of power groom ot her people they perceive to be â€Å"just like them† for similar positions of power. In the United States, personal achievement is central; workers are hired on the basis of what they can contribute to the organization that hires them. To counter the negative side of bureaucracies, many corporations have begun taking steps to better humanize work settings. This includes the establishment of work teams, corporate day care, employee stock ownership plans, and the quality circles.There has been a great deal of research directed at comparing the Japanese corporate culture to the American corporate culture. The Japanese corporate model differs significantly from the American corporate model in the way it views work, workers, and work organizations. Although considered as superior to the American corporate culture, more recent inspection shows this to be more of a myth than a reality. Successful Japanese businesses have adopted many of the American methods. The real bottom line is that we live in a global marketplace of ideas as well as products, with no single set of cultural values being universally superior.Key Terms in Chapter Seven alienation: Marx's term for the experience of being cut off from the product of one’s labor that results in a sense of powerlessness and normlessness. (p. 181) bureaucracy: A formal organization with a hierarchy of authority; a clear division of labor; emphasis on written rules, communications, and records; and impersonality of positions. (p. 176) capitalism: An economic system characterized by private ownership of the means of producing goods and services, the pursuit of profit, and market competition. (p. 176) corporate culture: The orientations that characterize corporate work settings. p. 186) formal organization: A secondary group designed to achieve explicit objectives. (p. 176) goal displacement: A goal displaced by another; in this context, the adoption of new goals by an organization; also known as goal replace ment. (p. 182) humanizing a work setting: Organizing a workplace in such a way that it develops, rather than impedes, human potential. (p. 188) Peter principle: A bureaucratic â€Å"law† according to which the members of an organization are promoted for good work until they reach their level of incompetence, the level at which they can no longer do good work. p. 182) rationality: The acceptance of rules, efficiency, and practical results as the right way to approach human affairs. (p. 174) rationalization of society: A widespread acceptance of rationality and a social organization largely built around this idea. (p. 174) self-fulfilling prophecy: As applied to corporate culture, predictions that later come true based upon values and stereotypes. (p. 186) the iron law of oligarchy: Robert Michels’ phrase for the tendency of formal organizations to be dominated by a small, self-perpetuating elite. (p. 185) he McDonaldization of society: The process by which ordinary aspe cts of life are rationalized and efficiency comes to rule such things as food preparation. (p. 179) traditional orientation: The idea, characteristic of tribal, peasant, and feudal societies, that the past is the best guide for the present. (p. 174) voluntary association: A group made up of volunteers who have organized on the basis of some mutual interest. (p. 183) Key People in Chapter Seven Alexis de Tocqueville: In his report of his travels across the United States, Democracy in America, Tocqueville observed the tendency of Americans to join voluntary associations. p. 183) Peter Evans and James Rauch: Evans and Rauch found that the most prosperous countries are those with central bureaucracies that hire workers on the basis of merit and offer them rewarding careers. (p. 182) Elaine Fox and George Arquitt: Studying local posts of the Veterans of Foreign Wars, Fox and Arquitt found that leadership positions in organizations are typically decided behind the scenes with current lead ers choosing their favorite candidates for other leadership roles. (p. 185)Rosabeth Moss Kanter: In her organizational studies of corporations, Kanter discovered that corporate cultures reproduce themselves at the top levels by selecting workers that they think best match the corporate model; providing those workers with the opportunities and resources to do well; and after they succeed, promoting them to high-level positions. (p. 186). Gary Marx: Noting technology’s role in the control of workers, Gary Marx warned of a maximum-security workplace where computers keep track of every movement workers make on the job. (p. 190)Karl Marx: According to Karl Marx, the rationalization of society was due to the transformation to capitalism, which, in turn, created alienation—workers who lost control of their work and were cut off from the finished product of their labor. (p. 174) Robert Michels: Michels coined the phrase â€Å"the iron law of oligarchy† to describe the t endency of formal organizations to be dominated by a small, self-perpetuating elite. (p. 185) William Ouchi: Ouchi identified five ways that the Japanese corporate model differed from the American corporate model. p. 191) George Ritzer: Ritzer coined the term â€Å"the McDonaldization of society† to describe the process by which ordinary aspects of life are becoming more and more rationalized. (p. 179) David Sills: Sills identified four of the seven functions of voluntary associations. (p. 184) Max Weber: According to Weber, a change in people’s religious orientation and their way of thinking produced capitalism. Weber also argued that the impersonality of bureaucracies tends to produce workers who feel detached from their organizations and each other. (p. 175)

Information Technology Management Degrees and Careers

Information Technology Management Degrees and Careers An information technology management degree, or IT management degree, is a type of postsecondary degree awarded to students who have completed a college, university, or business school program that focuses on teaching students how to use computer software and systems to manage information. After completing the program, students should be able to find technology-based solutions to important business and management problems.   Types of Degrees There are three basic options for students who are interested in an information technology management degree. A bachelors degree is typically the minimum for most jobs in the information technology management field. Advanced jobs almost always require a masters or MBA degree. Bachelors Degree in IT Management: A bachelors degree in IT management is ideal for students seeking entry-level positions in this field. However, many information technology managers choose to earn a bachelors degree in information science, computer science, or information systems management instead. Regardless of the degree name, most bachelors programs take four years to complete and consist of general education courses combined with specialized courses in information technology and business management.Masters Degree in IT Management: A masters degree in information technology management or a related field is a requirement to work at some companies. It is especially recommended for advanced positions. A masters degree usually takes two years to complete once you have earned a bachelors degree. While enrolled in a masters program, you will study advanced topics in information technology. You will also take business, management, and leadership courses.Doctorate Degree in IT Manageme nt: The highest degree that can be earned in this area is a doctorate degree. This degree is well-suited for students who want to teach or perform field research. It can take anywhere from four to six years to earn a doctorate degree.​ Choosing a Program When choosing an information technology management program, you should first look at schools that are accredited to ensure you find a quality program with degrees respected by employers. It is also important to choose a school that has an up-to-date curriculum that focuses on the skills and knowledge you want to attain. Finally, take time to compare tuition, career placement rates, class size, and other important factors. Read more about choosing a business school. Information Technology Management Careers Students who earn an information technology management degree typically go on to work as IT managers. IT managers are also known as computer and information systems managers. They may be responsible for developing tech strategies, upgrading technology, and securing systems in addition to overseeing and directing other IT professionals. The exact duties of an IT manager are dependent on the size of the employer as well as the managers job title and level of experience. Some common job titles for IT managers include the following. IT Project Manager: Sometimes known as an IT Director, an IT project manager heads up a specific technology project. They may be responsible for managing upgrades and conversions. IT project managers typically have one or more IT professionals who report to them. They usually have at least a bachelors degree along with several years of experience.IT Security Manager:  An IT security manager is usually responsible for overseeing network and data security. They may help to develop, implement, and monitor security protocols. Entry-level positions may require only a few years of experience.Chief Technology Officer:  A CTO designs and recommends new technology for a business or organization. They typically report to a CIO but may have more technical expertise. Many CTOs began as an IT director or project manager. Most have 10 or more years of experience in the IT field.Chief Information Officer: A Chief Information Officer (CIO) helps to develop and oversee technology strategy for a b usiness or organization. They are the decision makers. CIO is an advanced position and typically requires at least an MBA along with 10 or more years of IT experience. IT Certifications Professional or tech certifications are not absolutely required to work in the information technology management field. However, certifications can make you more attractive to potential employers. You may also earn a higher salary if you have taken the required steps to become certified in specific areas.

Multicultural Education In America Essays - Educational Psychology

Multicultural Education In America Essays - Educational Psychology Multicultural Education in America America has long been called "The Melting Pot" due to the fact that it is made up of a varied mix of races, cultures, and ethnicities. As more and more immigrants come to America searching for a better life, the population naturally becomes more diverse. This has, in turn, spun a great debate over multiculturalism. Some of the issues under fire are who is benefiting from the education, and how to present the material in a way so as to offend the least amount of people. There are many variations on these themes as will be discussed later in this paper. In the 1930's several educators called for programs of cultural diversity that encouraged ethnic and minority students to study their respective heritages. This is not a simple feat due to the fact that there is much diversity within individual cultures. A look at a 1990 census shows that the American population has changed more noticeably in the last ten years than in any other time in the twentieth century, with one out of every four Americans identifying themselves as black, Hispanic, Asian, Pacific Islander, or American Indian (Gould 198). The number of foreign born residents also reached an all time high of twenty million, easily passing the 1980 record of fourteen million. Most people, from educators to philosophers, agree that an important first step in successfully joining multiple cultures is to develop an underezding of each others background. However, the similarities stop there. One problem is in defining the term "multiculturalism". When it is looked at simply as meaning the existence of a culturally integrated society, many people have no problems. However, when you go beyond that and try to suggest a different way of arriving at that culturally integrated society, Everyone seems to have a different opinion on what will work. Since education is at the root of the problem, it might be appropriate to use an example in that context. Although the debate at Stanford University ran much deeper than I can hope to touch in this paper, the root of the problem was as follows: In 1980, Stanford University came up with a program - later known as the "Stanford-style multicultural curriculum" which aimed to familiarize students with traditions, philosophy, literature, and history of the West. The program consisted of 15 required books by writers such as Plato, Aristotle, Homer, Aquinas, Marx, and Freud. By 1987, a group called the Rainbow Coalition argued the fact that the books were all written by DWEM's or Dead White European Males. They felt that this type of teaching denied students the knowledge of contributions by people of color, women, and other oppressed groups. In 1987, the faculty voted 39 to 4 to change the curriculum and do away with the fifteen book requirement and the term "Western" for the study of at least one non-European culture and proper attention to be given to the issues of race and gender (Gould 199). This debate was very important because its publicity provided the grounds for the argument that America is a pluralistic society and to study only one people would not accurately portray what really makes up this country. Proponents of multicultural education argue that it offers students a balanced appreciation and critique of other cultures as well as our own (Stotsky 64). While it is common sense that one could not have a true underezding of a subject by only possessing knowledge of one side of it, this brings up the fact that there would never be enough time in our current school year to equally cover the contributions of each individual nationality. This leaves teachers with two options. The first would be to lengthen the school year, which is highly unlikely because of the political aspects of the situation. The other choice is to modify the curriculum to only include what the instructor (or school) feels are the most important contributions, which again leaves them open to criticism from groups that feel they are not being equally treated. A national ezdard is out of the question because of the fact that different parts of the country contain certain concentrations of nationalities. An example of this is the high concentration of Cubans

Typical Course of Study for 10th Graders

Typical Course of Study for 10th Graders By 10th grade, most students have acclimated to life as a high school student. That means they should be primarily independent learners with good time management skills and a sense of personal responsibility for completing their assignments. The goal of  high school coursework for 10th-grade students is to prepare them for life after high school, either as a college student or a member of the workforce. Coursework should also ensure that students are equipped to perform at their best for college entrance exams if secondary education is their goal. Language Arts Most colleges expect a high school graduate to have completed four years of language arts. A typical course of study for 10th-grade language arts will include literature, composition, grammar, and vocabulary. Students will continue to apply the techniques theyve learned from analyzing texts. Tenth-grade literature will likely include American, British, or world literature. The choice may be determined by the homeschool curriculum a student is using.   Some families may also choose to incorporate the literature component with social studies. So a student studying world history in 10th grade would choose titles associated with world or British literature. A student studying U.S. history would choose American literature titles. Students may also analyze short stories, poems, dramas, and myths.  Greek and Roman mythology are popular topics for 10th-graders. Continue to provide students with a variety of writing practice across all subject areas, including science, history, and social studies. Math Most colleges expect four years of high school math credit. A typical course of study for 10th-grade math will have students completing geometry or Algebra II to fulfill their math credit for the year. Students who completed prealgebra in ninth grade will usually take Algebra I in 10th, while students who are strong in math may take an advanced algebra course, trigonometry, or precalculus. For teens who are weak in math or who have special needs, courses such as basic mathematics or consumer or business math can fulfill math credit requirements. 10th Grade Science Options If your student is college-bound, he will likely need three lab science credits. Common 10th-grade science courses include biology, physics, or chemistry. Most students complete chemistry after successfully completing Algebra II. Interest-led science courses may include astronomy, marine biology, zoology, geology, or anatomy and physiology.   Other common topics for 10th-grade science include the characteristics of life, classification, simple organisms (algae, bacteria, and  fungi), vertebrates and invertebrates,  mammals and birds, photosynthesis, cells, protein synthesis,  DNA-RNA, reproduction and growth, and nutrition and digestion. Social Studies Many 10th-grade college-bound students will study United States history during their sophomore year. World history is another option. Homeschool students following a traditional curriculum will explore the Middle Ages. Other alternatives include a U.S. civics and economics course, psychology, world geography, or sociology. Specialized history studies based on a students interests are usually acceptable as well, such as a focus on World War II, European history, or modern wars. A typical course of study may also include prehistoric peoples and the earliest civilizations, ancient civilizations (such as Greece, India, China, or Africa), the  Islamic world, the Renaissance, the rise and fall of monarchies, the French Revolution,  and the Industrial Revolution. Modern history studies should include science and industry, the world wars, the Cold War, the  Vietnam War, the rise and fall of Communism,  the collapse of the Soviet Union, and world interdependence. Electives Electives can include topics such as art, technology, and foreign language, but students can earn elective credit for almost any area of interest. Most 10th graders will begin the study of a foreign language since it is common for colleges to require two years credit for the same language. French and Spanish are standard choices, but almost any language can count toward the two credits. Some colleges even accept American Sign Language.   Drivers education is another excellent option for a high school sophomore since most are 15 or 16 years old and ready to begin driving. The requirements for a drivers education course may vary by state. A defensive driving course can be helpful and may result in an insurance discount.

Communications Essay about Running a Night Club

Communications about Running a Night Club - Essay Example existing for such a business, however the disadvantage could be that there will be a higher level of competition for the business that is proposed to be set up. Another issue that needs to be considered is the question of overheads. Some very popular nightclubs in Dublin, such as the Bodytonic, actually started off in a small sweaty basement, but it is now a thriving nightclub with many branches. Therefore, starting off small appears to be a better business proposition because it would keep the overhead costs down. There would be lower maintenance expenses, because it could be started in the basement of a private house and can later be expanded after it starts making money. Since the private house in question may be a little out of the way, it may be necessary to carefully advertise the opening of the new business and to post signs and directions to reach the nightclub. This could be done using some cheap form of advertisement, such as flyers or word of mouth rather than incurring a great deal of expense for advertising in the well known magazines. Some large arrows and hand written signs strategically placed could also serve to provide the right directions, so that the party crowd can move from the general nightclub area to the proposed establishment. One of the most important factors that must be taken into consideration is the current recessionary atmosphere, where most businesses are struggling to pull in enough customers to sustain their expenses. Therefore, the club fees may need to be low at first, so that it encourages people to come and sample the music. If the advertised entry fees are lower than what is available at other clubs, it would provide an incentive for customers to choose the new establishment instead. Also, other promotional measures may need to be considered, such as for example, allowing free entry for a partner, so that this encourages couples to come to the new nightclub rather than patronizing the already existing ones. Another

End of the course reflection Essay Example | Topics and Well Written Essays - 750 words

End of the course reflection - Essay Example However, the writing skills develop with time. In writing, we consider the purpose, audience, and rhetorical strategies for any writing process. Indeed, my writing has improved with time where I have manifested fundamental changes in my method of writing. Initially, writing proved a difficult task for me since I could not understand different writing topics and develop an idea for writing. Moreover, my writing manifested numerous grammatical errors, poor formatting, incoherence, and lack of logical flow. Nevertheless, I have perfected my writing after a continued practice. Indeed, writing is a learning process that has enabled me to improve my writing skills. As I advanced in my course, I made significant adjustments in my writing practice to address the professional audience that involved my tutors and fellow students. Moreover, the need to present professional messages and address particular aspects in my course forced me to adjust my writing. As such, my writing became more objective, focused and professional. The changes in my writing style altered my grammar, introduction, rhetoric strategies, and diction that enhance professionalism in my works. As a result, my writing was able to convince my colleagues and met the course standards. I have developed immense love in writing about different topics. Initially, I wrote for fun and followed no procedures since I lacked a professional audience. I have learned to go through the subject before starting to write about a particular topic. The process has enabled me to understand what I am writing about with the aim of convincing my audience and addressing all the course aspects. I also write and revise a draft after understanding the writing concept that helps me to eliminate irrelevance and grammatical errors in my writing. I have also learned the need to proofread my work before submitting that

Supply-Chain Management Essay Example | Topics and Well Written Essays - 1750 words

Supply-Chain Management - Essay Example A Thomas & Ladd Andrew,1999a) Regal Marine being one of the leading ten boat manufacturers of America, their vendors are with suppliers ranging from providers of wind shield to providers to of instrument panel controls. The major challenge in the vendor management is to identify and maintain suppliers who can ensure timely and regular supply of quality inputs. The management of payment handling, communication maintenance and quality assurance becomes of a major count with reference to the vendors of Regal Marine. The complexity and diversity in the business operations of the firm and the vividness in the parts to be sourced make the vendor management more complex. The wide gap in the level and business operations of the parent company and the vendors make the process of associations with the vendors a difficult process. The cost object controlling is a part of a product cost controlling process that determines the cost which accrues in producing a product or performing a service. (Curran, A Thomas & Ladd Andrew,1999b) The cost effectiveness of the products sourced becomes vital for Regal Marine as it would directly influence the price of the final product. This process becomes vital for Regal Marine so as to maintain the market competence and the present market status of the company. The inventory valuation process and a sourcing costing with relevance to this is a major challenge for the company. The limiting factor with regard to the product development process of Regal Marine in regulating the cost is the wide range of operations of its vendors. The complex nature of the supply chain management process involved in Regal Marine would require highly trained and efficient man power. An improvisation in the Supply Chain management would mean a revamping exercise in the current organizational structure of Regal Marine. An improvisation and capacity building in the existing manpower, inclusion of expert staff in maintaining complex supply management process is a

I need to analyze the impact that two trade blocs have on Essay

I need to analyze the impact that two trade blocs have on globalization. To analyze the NAFTA (The North American Free Trade Agreement) trade bloc as well as CEFTA (Central European Free Trade Agreement) - Essay Example NAFTA is the short for North American Free Trade Agreement, with partners including United States, Canada and Mexico. Officially agreed upon in 1992, the concept already had been conceived during 1980s when US President Ronald Reagan expressed his desire to form a unified North American market (Baliles, 2010, Para. 1). CEFTA (Central European Free Trade Agreement), also signed in 1992, on the other hand is an association formed between the non-Euro nations, which are mainly concentrated around Central and South-Eastern Europe. Initially comprising fourteen nations, the number of membership gradually receded to five with some of them moving into the Euro zone. The five member nations are Poland, The Czech Republic, Slovakia, Hungary and Slovenia) (Pal, n.d., p. 1). Purpose behind the formation of either trade bloc had been promotion of economic growth over the respective regions. Consolidation of nations to form an entity actually facilitates in gaining market and barg aining powers among the international community. These were indeed, the fundamental objectives which played in the minds of the founders while shaping their ideas Consolidation of the NAFTA has resulted to an agricultural boom over the region, which has added to the aggregate agricultural supplies of the world. Moreover, Canada had almost been unnoticed prior to its incorporation, but the world soon realized the nation’s immense investment potentials once that its presence was felt. Member nations of CEFTA too are primarily dependent upon agriculture. Given their enhanced power, the CEFTA nations now export their produce more efficiently and in a manner so as to trigger widespread market demand (Pal, n.d., p. 3). Hence, they too have added to aggregate agricultural products, besides expanding the consumption goods basket.

Fundamentals of the property law Essay Example | Topics and Well Written Essays - 1500 words

Fundamentals of the property law - Essay Example In this case, Mal have ownership right rights over the land and he can transfer it to any one he may wish. In this case he has decided to transfer the land to Sam, where he has sold the land at a total of $120000. In the case Gunana v Northern Territory (2007) 153 FCR 349 at [83], there was determination of the owner of the title of the land. But the owners of the land had reconsider their honours to the effect of the operation of the Aboriginal Land Rights (Northern Territory) Act 1976 (Cth) (the ALRA). The act was on the operation of the Fisheries Act 1988 (NT) and the powers of the director of the fisheries had to appoint pursuant to act in the legislation. The court judgment was that land was fully owned by the traditional Aboriginal owners. The ALRA held that the owner has the right to exclusive possession of both the water and the land. This stated that since the owner was given the fishing license, no one else was authorized to fish in the land and also in the water. If someon e wanted to access the land, one had to obtain permission from the owner (Strelein 2010) In the case Northern Territory of Australia & Anor v Arnhem Land Aboriginal Land Trust & Ors (2008) HCA 29, the court ruled that the owner of the land had exclusive rights over the possession of the land. The owner had all the marine property within the land. ... The owner had no right to exclude other people who had been given the same title and who were the native holders of the title. It was also decided that the owner was not allowed to deny the native holders of the title the right to fish and hunt (McHugh 2011). The legal issue in this case is that, initially, Mal was the owner of the property. Since he agreed to sell the property to Sam and he also signed the transfer forms, the property no longer belonged to him. When Mal also agreed to sign the letter for the authorization of the delivery of the certificate to Sam, he had already made his decision to sell the property to Sam, though Sam had not yet paid him the money. Mal should not claim that he was tricked by the Harry’s solicitors since he had agreed to be paid later by Sam. If he wanted to claim the money from Sam, he would have given him the conditions of selling the property. He would not have agreed to sell the property on credit. Though they had made an agreement that Sam was to pay him at the end of six weeks, Harry has a right of claiming the certificate so that he can lend the money to Sam. Question two The question is based on Absolute, determinable and conditional interests. Absolute grants refer to interests which no conditions are attached. In this grant, there is no requirement of either non occurrence or occurrence of any situation or any particular or given event. When the grant is determinable, it means that the interests will be automatically terminated on the occurrence of the event which was specified. In determinable grant the following words are used during, while, until and as long as. In any case the event becomes impossible, the interest automatically becomes absolute (Clarke and Kohler 2005). A grant can

Lasers Essay Example | Topics and Well Written Essays - 1500 words

Lasers - Essay Example Some great things such as military targets and x-ray in medicine have been boosted greatly. This essay discusses lasers in various aspects including its applications in the daily life operations. Application of lasers is just too amazing especially how its unique features are applied in the everyday life. There are wide range of lasers such as unusual ones used commercially that include remote sensing and the ones used in diagnosing images. There are conventional lasers that include optical gain medium put in between two mirrors and pumped by an external source of light and emits bouncing light. This is very similar in other states such as liquids and solids where emissions of light from atoms are triggered thus forcing light to travel to form laser beam. These lasers always have optical cavities that help them in their function (Svelto & Hanna 80-100). It is obvious that lasers emit light via optical amplification due to emission that is motivated from electromagnetic energy but it should be noted that lasers are different from other sources of light. Light in laser is emitted articulately and makes light to be pointed at a particular spot which is very useful in performing their functions such as cutting and lithography. Laser’s coherence keeps their beams collimated in lengthy place thus making the laser pointers to operate as well as high degree of temporal coherence enabling narrow spectrum and pulses emissions. Lasers serve numerous functions that include measurement of range and speed, widely used in media entertainments and other vital applications in scientific research. What makes laser even more interesting is the output which is the narrow that is as a result of diffraction limited. It is also amazing that the laser beams can be directed to small points while obtaining a great level of irradiance or even powerfully concentrated to a point at a further distance. Time duration of a laser beam and its position depends on the purpose and function of the laser however it is worth noting that some lasers produce a wide spectrum of light (Svelto & Hanna 505-516). Lasers include of a gain media which provides energy due to its ability to magnify light by inspired emission and the other object that act as an optical feedback. The gain medium is so unique and interesting because it increases the power of light after it has gained energy from another source and this process is called pumping. Energy supplied to the gain medium may be through flash light or may be another laser and is supplied as an electrical currents or light with wavelength that differs. Many lasers get their feedback from optical cavity which involves a couple of mirrors where light bounces in between the mirrors as it goes through the gain medium as it gets amplified every other time. The mirrors have different purposes where one of them acts as an output coupler which is somewhat clear making some light to go through although this property depends on design o f the cavity. From the explanations, it is important to note that lasers come in different shapes and sizes depending on the functions they are designed to (Steen & Mazumder 25-40). Laser light have so many things that make it different from other types of light which makes it important and very useful. Laser light is considered to be highly monochromatic due to the fact that it has a single definite

Fundamentals of the property law Essay Example | Topics and Well Written Essays - 1500 words

Fundamentals of the property law - Essay Example In this case, Mal have ownership right rights over the land and he can transfer it to any one he may wish. In this case he has decided to transfer the land to Sam, where he has sold the land at a total of $120000. In the case Gunana v Northern Territory (2007) 153 FCR 349 at [83], there was determination of the owner of the title of the land. But the owners of the land had reconsider their honours to the effect of the operation of the Aboriginal Land Rights (Northern Territory) Act 1976 (Cth) (the ALRA). The act was on the operation of the Fisheries Act 1988 (NT) and the powers of the director of the fisheries had to appoint pursuant to act in the legislation. The court judgment was that land was fully owned by the traditional Aboriginal owners. The ALRA held that the owner has the right to exclusive possession of both the water and the land. This stated that since the owner was given the fishing license, no one else was authorized to fish in the land and also in the water. If someon e wanted to access the land, one had to obtain permission from the owner (Strelein 2010) In the case Northern Territory of Australia & Anor v Arnhem Land Aboriginal Land Trust & Ors (2008) HCA 29, the court ruled that the owner of the land had exclusive rights over the possession of the land. The owner had all the marine property within the land. ... The owner had no right to exclude other people who had been given the same title and who were the native holders of the title. It was also decided that the owner was not allowed to deny the native holders of the title the right to fish and hunt (McHugh 2011). The legal issue in this case is that, initially, Mal was the owner of the property. Since he agreed to sell the property to Sam and he also signed the transfer forms, the property no longer belonged to him. When Mal also agreed to sign the letter for the authorization of the delivery of the certificate to Sam, he had already made his decision to sell the property to Sam, though Sam had not yet paid him the money. Mal should not claim that he was tricked by the Harry’s solicitors since he had agreed to be paid later by Sam. If he wanted to claim the money from Sam, he would have given him the conditions of selling the property. He would not have agreed to sell the property on credit. Though they had made an agreement that Sam was to pay him at the end of six weeks, Harry has a right of claiming the certificate so that he can lend the money to Sam. Question two The question is based on Absolute, determinable and conditional interests. Absolute grants refer to interests which no conditions are attached. In this grant, there is no requirement of either non occurrence or occurrence of any situation or any particular or given event. When the grant is determinable, it means that the interests will be automatically terminated on the occurrence of the event which was specified. In determinable grant the following words are used during, while, until and as long as. In any case the event becomes impossible, the interest automatically becomes absolute (Clarke and Kohler 2005). A grant can

The U.S. Civil War was more about State rights than the liberation of Essay

The U.S. Civil War was more about State rights than the liberation of slaves - Essay Example 2). 1 To a large extent, The American Civil can be regarded as a war directed more towards State rights than the liberation of slaves. This is because the ensuing dispute between some states in the South and others in the North regarding taxation of cotton exports, as well as conflicts about the issue of slavery, precipitated the war. Although President Lincoln had tried to make both sides unite, they turned down a treaty called â€Å"The Pickwick Papers.† The Confederate states of the South included California, Florida, and Kansas while the Union States in North comprised of New York, Tennessee, Delaware, Alaska, and Oregon. Based on this, therefore, the paper will provide concrete arguments as to why the American Civil War is considered as war for State rights. The main Objectives of the Union Army at the beginning of the war President Lincoln At the beginning of the war, the main objective that Abraham Lincoln had was to preserve the Union and prevent the Southern states fr om seceding. He had the goal of bringing the seceding states back to the union as soon as it could be possibly done. His adoption of the Winfield Scott’s â€Å"Anaconda† Plan reinforced his efforts to prevent the secession of states. This plan agitated for a blockade of all ports in the south, as well as dividing of the Confederacy through controlling Mississippi. Lincoln was determined to see that the seceding states joined the Union since he saw the secession as a threat to his presidency. The secession of the states in the South marked the beginning of the civil war and this happened at a time when Lincoln assumed the office of the president. As such, his determination was to overcome the challenge posed by the secession (Burlingame 2011, p. 10).2 Union Generals2 At the onset of the Civil War in the United States, the army comprised of 16, 367 officers, 4 artillery regiments, and 198 line companies, 5 mounted regiments and infantry, comprising of 10 regiments. The m ajor objective of the Union Army Generals was to maintain the status quo by discouraging the secession of states. This portrays that the Union army believed that the Union had to be maintained so that the states no changes could be witnessed in the states. At the beginning of the war, the Union Generals strived to discriminate against and segregate the blacks. The Generals did not accept the commissioning of black officers in the army, with only one hundred of the blacks being commissioned at the start of the war (Barney 2011, p. 6).3 Union Soldiers/Wives/Citizens/Blacks At the beginning of the civil war, the Union Soldiers fought with the main objective of subduing the seceding states. The war against the South aimed at blocking all the ports in the seceding states. Troops of Union Soldiers advanced towards the South with the main objective being capturing the Confederate states. At the start of the civil war, the objective of the blacks was to see an end to slavery. They had the d etermination to fight against the conditions of servitude, segregation and discrimination that they had faced over the years. African Americans joined the army with the hope that they would help their fellow blacks overcome the slave-like conditions that they had endured for many years (Cimballa & Miller, 2002).3 The main Objectives of the Confederate Army at the beginning of the war. President Davis At the beginning of the Civil War,3 Jefferson Davis used to be the president of the Confederate

Scientific Methods Essay Example for Free

Scientific Methods Essay Ruben wants to determine if listening to different types of music will have an effect on a person’s pulse. His hypothesis states that if a person listens to rap music, their pulse will increase more than if they listen to other types of music. Ruben takes each participant’s pulse before, during, and after listening to 30 minutes of music. He has his mother listen to rock music, his sister listen to classical music, and his friend listen to rap music. From the data collected, he determined that rap music raises a person’s pulse the most. 1.Identify the independent and dependent variables in Ruben’s hypothesis. The independent variable is listening to music for 30 minutes. The dependent variable is the persons pulse and the type of music their listening to. 2.Despite the results, this experiment is not able to support Ruben’s hypothesis. Suggest specific improvements that will make the experiment test the given hypothesis. Explain why these changes are improvements. Improvements that will make the experiment test the given hypothesis is that he should have had each person listen to each type of music because their pulses wouldve been different. Part 2 One scenario that could occur in life that you can use scientific method to solve the problem is if plants could grow taller when given Miracle Grow. The first step in the scientific method is the purpose. In this case the purpose for our experiment is to see if Miracle Grow can help plants grow taller. Second step is to find research on what other scientist have observed and discovered. Most scientist have said that using Miracle grow can help the plant grow taller. My hypothesis is that plants will grow taller when given Miracle Grow. Now testing hypothesis ..(experiment) The constants in this study were: †¢The type of plant. †¢The amount of water. †¢How often watered. †¢The environment grown in (light, temperature, wind, etc.). †¢The amount of fertilizer. †¢The size of holding cell. †¢The number of seeds in holding cell. The manipulated variable was the brand of fertilizer. The responding variable was the height of the plant. To measure the responding variable using a ruler. The analysis from the data read that using miracle grow does help the plant grow taller. My conclusion: My hypothesis was that Miracle Grow would help the plant grow taller. The results indicated that using miracle grow helps plants grow.

Emotion to the Screen with Composition and Shot Variation In A Raisin i

Translating Emotion to the Screen with Composition and Shot Variation In A Raisin in the Sun Filmmaking and cinematography are art forms completely open to interpretation in a myriad ways: frame composition, lighting, casting, camera angles, shot length, etc. The truly talented filmmaker employs every tool available to make a film communicate to the viewer on different levels, including social and emotional. When a filmmaker chooses to undertake an adaptation of a literary classic, the choices become somewhat more limited. In order to be true to the integrity of the piece of literature, the artistic team making the adaptation must be careful to communicate what is believed was intended by the writer. When the literature being adapted is a play originally intended for the stage, the task is perhaps simplified. Playwrights, unlike novelists, include some stage direction and other instructions regarding the visual aspect of the story. In this sense, the filmmaker has a strong basis for adapting a play to the big screen. Despite the provision of stage directions, however, a play is not simple to adapt to a cinematic form. Plays rely heavily on dialogue to communicate emotion to the reader whereas film allows for close visual representation. Filmmakers can explore creativity in adaptation in many ways unavailable and impractical in the theater. In order to maximize the emotional impact of a dramatic work, the filmmaking team can make use of several simple yet effective tools, such as the composition of frames and the variations of the camera shot. In the 1961 film adaptation of Lorraine Hansberry's groundbreaking play A Raisin in the Sun, directed by Daniel Petrie, the filmmakers use these techniques in creative ways to communica... ...stival) starring one of America's most acclaimed actors, Sidney Poitier. Despite the necessity of the brilliant and groundbreaking writing of Hansberry, credit must be given to the filmmakers for translating the stirring emotion of the play into something visually moving. A theater production lacks the creative license for close-up shots of actors' faces, and the composition of the stage comes off as contrived and stilted at times. Although carefully planned and choreographed, the frame composition of the film is a subtle and creative exploration of the emotional message of this play. Works Cited A Raisin in the Sun. By Lorraine Hansberry. Dir. Lloyd Richards. Perf. Sidney Poitier. Ethel Barrymore Theatre, New York. 11 Mar. 1959. A Raisin in the Sun. Dir. Daniel Petrie. Perf. Sidney Poitier, Claudia McNeil, Ruby Dee and John Fiedler. Columbia Pictures, 1961. Emotion to the Screen with Composition and Shot Variation In A Raisin i Translating Emotion to the Screen with Composition and Shot Variation In A Raisin in the Sun Filmmaking and cinematography are art forms completely open to interpretation in a myriad ways: frame composition, lighting, casting, camera angles, shot length, etc. The truly talented filmmaker employs every tool available to make a film communicate to the viewer on different levels, including social and emotional. When a filmmaker chooses to undertake an adaptation of a literary classic, the choices become somewhat more limited. In order to be true to the integrity of the piece of literature, the artistic team making the adaptation must be careful to communicate what is believed was intended by the writer. When the literature being adapted is a play originally intended for the stage, the task is perhaps simplified. Playwrights, unlike novelists, include some stage direction and other instructions regarding the visual aspect of the story. In this sense, the filmmaker has a strong basis for adapting a play to the big screen. Despite the provision of stage directions, however, a play is not simple to adapt to a cinematic form. Plays rely heavily on dialogue to communicate emotion to the reader whereas film allows for close visual representation. Filmmakers can explore creativity in adaptation in many ways unavailable and impractical in the theater. In order to maximize the emotional impact of a dramatic work, the filmmaking team can make use of several simple yet effective tools, such as the composition of frames and the variations of the camera shot. In the 1961 film adaptation of Lorraine Hansberry's groundbreaking play A Raisin in the Sun, directed by Daniel Petrie, the filmmakers use these techniques in creative ways to communica... ...stival) starring one of America's most acclaimed actors, Sidney Poitier. Despite the necessity of the brilliant and groundbreaking writing of Hansberry, credit must be given to the filmmakers for translating the stirring emotion of the play into something visually moving. A theater production lacks the creative license for close-up shots of actors' faces, and the composition of the stage comes off as contrived and stilted at times. Although carefully planned and choreographed, the frame composition of the film is a subtle and creative exploration of the emotional message of this play. Works Cited A Raisin in the Sun. By Lorraine Hansberry. Dir. Lloyd Richards. Perf. Sidney Poitier. Ethel Barrymore Theatre, New York. 11 Mar. 1959. A Raisin in the Sun. Dir. Daniel Petrie. Perf. Sidney Poitier, Claudia McNeil, Ruby Dee and John Fiedler. Columbia Pictures, 1961.

Expression in Art :: Essays Papers

Expression in Art Before the portrayal of the human body can be critiqued, you must understand the artist's culture. As man evolved over centuries, his views of the body also transformed. Our tour definitely showed the drastic changes in different cultures' art. Each culture and era presents very distinct characteristics. Through time and experimentation, we have expressed our views of the human body clearly with our art. Egyptians were the first people to make a large impact on the world of art. Egyptians needed art for their religious beliefs more than decoration or self-gratification. The most important aspect of Egyptian life is the ka, the part of the human spirit that lives on after death. The ka needed a physical place to occupy or it would disappear. Most of the important men of Egypt paid to have their body carved out of stone. That was were the spirit would live after the man dies. They used stone because it was the strongest material they could find. Longevity was very important. The bodies are always idealized and clothed. Figures are very rigid, close-fisted, and are built on a vertical axis to show that the person is grand or intimidating. Most of the figures were seen in the same: profile of the legs, frontal view of the torso, and profile of the head. Like most civilizations, Egyptians put a lot of faith in gods. The sky god Horus, a bird, is found in a great amount of Egyptian art. Little recognition was ever given to the artists. The emphasis was on the patron. Early Greek art was greatly influenced by the Egyptians. Geography permitted both cultures to exchange their talents. The beginning of Greek art is marked by the Geometric phase. The most common art during the Geometric phase was vase painting. After the vase was formed but before it was painted, the artist applied a slip (dark pigment) to outside. Then the vase was fired and the artist would incise his decorations into the hard shell. It was important to incise humans into the fired slip and not paint w ith slip. The people in the pictures needed light colored skin, which was the color beneath the slip, because Greeks wanted to make their art as realistic as possible. Much like Egyptian art, the Greeks idealized the bodies of the people in their works. As the Archaic Period evolved, Greek sculptures were almost identical to the Egyptians'.

Research Proposal (Tomato Juice) Essay

CHAPTER I INTRODUCTION As an individual, we play an important role in setting a good example for encouraging people into good dietary habits. To stay fit and healthy, teach them to choose healthy food and be active from an early age. Adopting a healthy lifestyle helps us all to feel fitter, look better and concentrate better in everything we do. The topic that I have chosen is regarding the â€Å"Tomato Juice†, I feel the need to impart to everyone that one of the foods we need to eat and drink is just within our reach. BACKGROUND OF THE STUDY A healthy life requires proper nutrition as well as regular exercise. Both are key in the prevention of disease and also help improve overall mental and physical health. Diets full of bad fats, such as trans and saturated fats, put you at risk for stroke, certain cancers and heart disease, whereas a diet rich in vegetables lowers the risk of prostate and breast cancer, among other benefits. Sugar, bad fats and processed foods also increase your risk for joint problems, such as arthritis, which is compounded by a lack of exercise, as regular workouts keep the body limber and loose. A healthy diet should be high in vegetables, fruits, cold water fish and whole grains, while exercise should include cardiovascular and strength-training workouts. The list of effects from poor nutrition and lack of exercise is seemingly endless. Both generally result in considerable weight gain, which puts you at risk for a myriad of health problems, whether physical, mental or emotional. These unhealthy eating habits can affect our nutrient intake, including energy, protein, carbohydrates, essential fatty acids, vitamins and minerals as well as fibre and fluid. Taking charge of your health will not only protect you from health problems as you age, but will also give you more energy and peace of mind. Health is a resource of everyday life, not the objective of living. Health is a positive concept emphasizing social and personal resources, as well as physical capacities. One of the factors that determine the health of a person is the food that he eats. Good nutrition, based on healthy eating is one essential factor that helps us to stay healthy and be active. Poor eating habits include under- or over-eating, not  having enough of the healthy foods we need each day, or consuming too many types of food and drink, which are low in fibre or high in fat, salt and/or sugar. Our health defines us, and on this research I will tackle the benefits of tomato and how it can be useful to us either raw or processed. STATEMENT OF THE PROBLEM How to attain a palatable tomato juice based on taste, color, odor, and texture? How to convince people that drinking tomato juice can help lead a healthy lifestyle? What is the impact of this research to consumer, restaurant and HRM department? OBJECTIVE OF THE STUDY To maintain health by preventing vitamin deficiency state in an individual. The general objective is to transform the proposed product as to improve the taste, odour, colour and texture to make it highly acceptable to the preferences of the consumer. To support the integration of health awareness for prevention and control diseases such as skin problem or discoloration, hair loss, constipation and many more with the help of other health interventions as appropriate. The goal is also to ensure the acceptability of the proposal within HRM department and possible business in the market and certain business minded individuals. We aim to pursue business in existing markets by offering an innovated product which is healthy and desirable to the taste of the majority of the consumers. To give credit to the HRM department for giving the opportunity to the students to explore beyond what they can see and read on text books, magazines and other sort of media advertisements. SIGNIFICANCE OF THE STUDY This study will create a major change in the perception of many individuals of how can we live and enjoy while staying healthy by having sufficient knowledge on the product being proposed. In addition, it will be beneficial to supplier-customer relationship by offering a new variety of a refreshing product which both can save cost. The researcher will also be able to gain more knowledge far beyond the basics of reading by doing the actual process and gathering data from different resources such as books and internet and from doing the procedure of the proposal itself. The HRM department will have other criteria of research oriented strategies that constitute part of  comprehensive content analyses which can be used as a guide for succeeding students or individual to whom this research may be imparted. SCOPE AND DELIMITATION The study is for the HRM department of NONESCOST. This will include some student who will be asked to try and evaluate the product. The research is merely to create awareness to the people within or outside the campus the benefits of this study. This research is only limited to catching people’s desires to acknowledge the product and not to the extent of providing the nutritional value of the proposed. DEFINITION OF TERMS Conceptually – is based from gathering one’s point of view of a certain product (tomato juice) through inquiry. Acceptability – is based on an individual’s highest and lowest satisfaction on the product being offered. Palatable – is when a person literally likes the tomato juice based on the moment he tasted it, without considering other factors. CHAPTER II REVIEW OF RELATED LITERATURE Tomatoes are a very popular vegetable. They are tasty, versatile, affordable, and provide a variety of health benefits. The tomato is consumed in diverse ways, including raw, as an ingredient in many dishes, sauces, salads and dinks. While it is botanically a fruit, it is considered a vegetable for culinary purposes. Tomatoes are featured in a variety of recipes and can be used in a number of different ways. One of the most popular options for consuming tomatoes is in tomato juice. The juice is rich, tasty, and filled with health benefits. OTHER SIGNIFICANT NAME The tomato has a scientific name of Solanum lycopersicum, while commonly known as tomato plant. For a long time tomatoes were known by the name Lycopersicon esculentum, but recent work by scientists has shown that they are really part of the genus Solanum – as Linnaeus recognised when he first described the species. Today scientists and plant breeders all use the name Solanum lycopersicum for the cultivated tomato. BIOLOGY The origin of the cultivated tomato is somewhat unclear. Ethnobotanists and geneticists however have attempted to track down the centre of domestication. â€Å"The genus Lycopersicon- the botanical group to which the tomato belongs- is native to western South America, and only Lycopersicon lycopersicum var. cerasiforme, the wild cherry form of the cultivated species, has spread throughout Latin America and the New World Tropics. Second, the tomato was not known in Europe until after the discovery and conquest of America, descriptions and drawings first appearing in the European herbals of the middle and late 16th century. Third, these writings clearly reveal that man had been trying to improve the size of the tomato and the diversity of its shape and color. These achievements over the wild ancestors were almost certainly achieved by early man in America. Mexico appears to have been the site of domestication and the source of the earliest introductions, and the wild cherry tomato was probably the immediate ancestor.† As a matter of fact, â€Å"the bulk of the historical, linguistic, archaeological and ethnobotanical evidence favours Mexico, particularly the Vera Cruz-Puebla area, as the source of the cultivated tomatoes that were first transported to the Old World. † Although the origin of the tomato is somewhat clouded, there is no doubt that the cultigen of today has had a long journey. When the tomato finally made its way to Europe, the public responded with fear for several probable reasons. First, tomatoes belong to the family Solanaceae, which includes Datura and Belladonna – the deadly nightshade, among other poisonous species. The assumption was that tomatoes must be poisonous as well. Second, in Germany, because of its terrible smell, the tomato plant was rejected. The tomato acquired names like the â€Å"Devil’s wolf apple.† This great fear of toxicity of the tomato plant probably prevented its utilization for many centuries. Today, the toxicity of the Solanaceae family has been studied extensively, and it has been found that most of the species are posionous. Obviously Belladonna and Datura are among the more poisonous members of the family, but the potato plant is also quite toxic. Lycopersicon spp., which are less toxic than the other members of the family contain tomatine, a toxic glycoalkaloid. Many wild relatives of the tomato such as Lycopersicon esculentum var. cerasiforme, L. chilense, L. peruvianum, L. hirsutum, and L.  pimpinellifolium are among the richest genetic pools available for cross breeding. Almost all of the effective resistances to virulent tomato diseases have been found from wild species of Lycopersicon and Solanum. Geneticists from UC Davis have been making trips to the Andes and Central America in search of new species since 1948. Since then, researchers have amassed a germplasm stock effective against over 42 diseases. â€Å"Few other crops are blessed with such extensive collections of wild forms and their derivatives.† Not only are these wild relatives valuable sources of genetic material for disease control and prevention, but also for arthropod resistance, improving fruit quality, abiotic stress tolerance, and drought/cold resistance among many others. NUTRITION FACTS Nutritional Value per 100g of Fresh Tomatoes Source: USDA National Nutrient Data Base Principle Nutrient Value Percentage of RDA Energy 18 Kcal 1% Carbohydrates 3.9 g 3% Protein 0.9 g 1.60% Total Fat 0.2 g 0.70% Cholesterol 0 mg 0% Dietary Fiber 1.2 g 3% Vitamins Folates 15  µg 4% Niacin 0.594 mg 4% Pyridoxine 0.080 mg 6% Thiamin 0.037 mg 3% Vitamin A 833 IU 28% Vitamin C 13 mg 21.50% Vitamin E 0.54 mg 4% Vitamin K 7.9  µg 6.50% Electrolytes Sodium 5 mg less than 1% Potassium 237 mg 5% Minerals Calcium 10 mg 1% Iron 0.3 mg 4% Magnesium 11 mg 3% Manganese 0.15 mg 6.50% Phosphorus 24 mg 3% Zinc 0.17 mg 1.50% Phyto-nutrients Carotene-ß 449  µg — Carotene-ÃŽ ± 101  µg — Lutein-zeaxanthin 123  µg — Lycopene 2573  µg — COMPARATIVE CONTROL Organic and conventional tomatoes grown in Florida in December 2003 and January 2005 were harvested at the breaker stage and ripened at 20 ºC. When tomatoes were determined to be fully ripe by visual inspection, samples were collected for quality analyses (color, firmness, total soluble solids, pH and total acidity). In each year, no significant differences in color or total soluble solids were detected between treatments. In 2003, total acidity was the only quality parameter that differed significantly (0.40% vs. 0.44% total acidity) between conventional and organic fruit, respectivey. In 2005, conventional tomatoes had significantly higher soluble solids (4.4 vs. 4.0  °Brix) and were firmer (2.5 mm vs. 3.4 mm deformation) than organic fruit. Sensory evaluation (duo-trio test with balanced reference) was conducted in 2005 to determine whether consumers could perceive a difference between tomatoes grown conventionally or organically. Panelists could perceive a difference between conventional and organic tomatoes by smell or taste with high reliability (P

Native Americans and Colonization Essay

Native Americans had inherited the land now called America and eventually their lives were destroyed due to European Colonization. When the Europeans arrived and settled, they changed the Native American way of life for the worst. These changes were caused by a number of factors including disease, loss of land, attempts to export religion, and laws, which violated Native American culture. Native Americans never came in contact with diseases that developed in the Old World because they were separated from Asia, Africa, and Europe when ocean levels rose following the end of the last Ice Age. Diseases like smallpox, measles, pneumonia, influenza, and malaria were unknown to the Native Americans until the Europeans brought these diseases over time to them. This triggered the largest population decline in all recorded history. Fifty percent of the Native American population had died of disease within twenty years. Soon after, Native Americans began to question their religion and doubted the ability of shaman to heal. This was the first step towards the destruction of Native cultures. The Native Americans had never experienced anything like these deadly diseases before and they came to believe that Europeans had the power to kill or give life. Many Native groups, because they were nomadic, didn’t see land as belonging to one person. The idea that someone could come in, claim a piece of land and ban them from it, caused many problems. They could no longer hunt or forage for food in places they had always done so. Fights over territories began to break out and groups who always had plenty of food, now barely had enough. Many Christian missionaries tried to force Native American people to abandon traditional religious beliefs and practices (Mayo, 33). Christian missionaries would sometimes launch attacks on Native American religious institutions when forcing them to convert to Christianity did not work. These harmful attacks destroyed not only their temples and religious artifacts, but also a huge part of their culture. Laws were introduced that protected the land and property the colonists had acquired, banned most of their religious ceremonies, and forced the children into the European educational system. The Europeans wanted to deny the Native Americans of their cultural identity, which eventually would end up wiping them out. Native Americans were deeply effected by colonization. It was extremely unfair of the Europeans to destroy Native American way of life. If the Native Americans had the weapons, like guns and disease, that the Europeans did, then maybe they could have fought for what was theirs. Europeans came to America and changed the Native Americans lives forever. This contact between the Native Americans and Europeans was called the Columbian Exchange. While both Native Americans and Europeans received advantages and disadvantages from the Columbian Exchange, Native Americans definitely suffered more while the Europeans were benefited more. It is not right that the Native Americans lived on American land all their lives and had the land as well as their culture taken away from them in a matter of only a few years. Mayo, Louise A. American Dreams and Reality: A Retelling of the American Story, Volume 1 Second Edition. Illinois: Abigail Press, 2000.

Diet Coke Brand

An increase in awareness on health has led to the development of a health drinks segment that most organisations in the soft drink and food sectors are trying to harness. The potential presented by the health drinks sector is unlimited considering the effect that fashion and educational attainment have on it. Moreover, an increase in awareness on the effects of sugar and the number of diabetic cases makes health food and drink some of the most profitable segments in modern business.Soft drinks and Coca Cola are synonymous as the company has a rich history of success in the soft drinks industry that will play a large role in determining the levels of success that can be attained by Diet Coke in developing a reputation that though dependent on Coca Cola will be able to distinctively establish it as a unique brand. With the aid of primary and secondary research it has been established that fashion, reputation and sociological factors are critical in development of a marketing approach t o Diet Coke in the different markets it harnesses.Diet Coke must be able to establish itself as a leading brand name in both the soft and health drink segments which will require consideration on societies being targeted and development of approaches that display conformance to Coca Cola's and others based on the nature of Diet Coke. Dependence on the reputation developed by Coca Cola may not be enough to develop a reputation but with the inclusion of measures that are largely aimed at increasing the presence of Diet Coke in interaction between people and in issues revolving around healthy living, Diet coke can be made one of the leading Coca Cola products.Success may be beckoning but it will take appreciation of the laxity by health drinks manufacturers to harness the power that is in fashion, innovation, research and generally strategic marketing to be able to attain every brand's dream of being a leading product or brand name. Introduction to Brand Coca Cola which started out in the late 19th century has grown to be one of the leading brand names in the present generation (Smith, 2006 p. 19).The company has over the year succeeded in churning out different brands that captured the tastes and preferences of different user groups; this innovation and relevance to the needs of the markets are cited as some of the key strengths of the soft drink manufacturing giant. A notable brand that first came out of its bottling franchise to consumers on Independence Day in 1982 is Diet Coke (Ries & Trout, 2009). The fact that the product came out of a Coca Cola's bottling plant leaves no doubt on its being a soft drink. The key difference between Diet Coke and other brands under the belt of Coca Cola is the fact that it is sugar free.Another feature is the fact that the product uses different brand names and is often referred to as Coca Cola Light, Cola, Cola Light and Coke Dià ¨te in France (Ries & Trout, 2009). There is however no question on the market segment that th e product seeks for it is clearly made for all those who are aware of risk that sugar has on their health. An increase in awareness on health issues is considered a key inspiration to the development of products which can even be used by diabetics (Anderson, Freeman,Williams & Shoesmith, 2007).Furthermore, health and fashion appear to be largely intertwined in that there are seasons within which it is largely fashionable to eat healthy; this should not be mistaken for the need to live healthy. The current generation and those that are largely affected by the global trends especially within their early mid life are the key target group for Diet Coke. A recent increase in awareness on the relationship between weights which is largely affected by levels of sugar intake and health risk places Diet Coke as one of the Coca Cola products that has infinite potential for expansion.Factors Influencing Consumer behaviour At its point of entry into the soft drinks market Diet Coke has come out as a drink that seeks to address the health risks that sugar places on the market segment. The ‘Diet' in the brand name seeks to bring out a consciousness on the health aspect of the drink; the same can be said of ‘light' (Anderson, Freeman,Williams & Shoesmith, 2007). The market penetration of the drink is thus largely affected by the levels of awareness that a segment has on issues that affect their health and how ready they are to address their dependence on sugar.This is one of the factors that have played a critical role in the levels of success that the brand has attained in developed nations relative to developing nations. Level of educational attainment play an important part in determining the levels of success that Diet Coke can attain as a health or soft drink. It is worth noting that awareness on issues that affect individual health is largely affected by levels of awareness that the society has on issues that affect their general health.Furthermore, the gene ral belief and the values that define a society are likely to affect the levels of market penetration that Diet Coke can attain (Ries & Trout, 2009 p. 93). In America, the levels of penetration of Diet Coke among Whites are far larger than in African Americans. Research shows that this is mainly due to the perception of health consciousness being an uptown issue among African Americans who mostly dwell in inner city neighbourhoods (Smith, 2006).It is however clear that culture and educational attainment are largely correlated with respect to tastes in that learned African American have a larger propensity for using diet coke than those with low levels of educational attainment. In UK there is a large correlation between the levels of appreciation of Coke Light and educational attainment across different races (Anderson, Freeman, Williams & Shoesmith, 2007 p. 53). The role played by fashion and health in determining what people let into their bodies cannot be ignored by marketing exp erts.Having developed its market profile as a drink that is free of sugar, Coke Diet is largely dependent on awareness on health risks associated with high sugar use. Information availability and fashion influence play an important role in defining the perception of the society with regard to use of health drinks. An increase in obesity and diabetes and development of awareness programs also play an important part in developing a large market potential for Diet Coke. In general fashion and health are the key factors that any marketing manager would consider is seeking a market segment for Diet Coke.The levels of success that can be attained in such an endeavour are largely affected by the levels of information awareness that the society has and appreciation of health issues. Fashion has developed as one of the most important variables in determining the trends is consumption and this will play an important role in defining the strategies that have to be employed to harness opportuni ties presented by any society. Analysis of the Behaviour Models Behaviour has for a long time been an area of key interest in management sciences.Understanding the behaviour of the market and therefore having a clear definition of the trends that affect their expectation and needs is a position that every organisation seeks in its operations. It is important to note that organisation are in place to address the unmet needs of the society or the market and without a proper understanding of the theories all operations would be in vain (Schiffman, Hansen & Kanuk, 2008 p, 62). In general, the theories developed are not complete and just seek to develop an understanding or in some instances develop a framework for understanding the behaviour of a given market segment.Sociological theories of consumer behaviour are based on experiences that one has in interaction with the environment that he is in (Sandhusen, 2008 p. 11). In fact the behaviours of an individual under this basis is largely affected by the people he interact with and therefore the same effect will be reflected in the perception that he has on ideas, events and even products. The theory is largely reliant on the effect that the society has on an individuals and trends within the society which are definitive of perception that individuals within the said society have of a product or a service.Psychological theories are based on human cognition which is largely affected by experiences, motivation and personal expectation. Under psychological theories of consumer behaviour, the decision to choose a product is largely based on individual perception of the value that the product will add and his perception of value with respect to its costs and needs that he has (Wilson & Gilligan, 2005). Personal theories or model of consumer behaviour are based on the cognitive aspect of individual being which include the lifestyle, occupation, economic circumstance, personality and conception that one has developed of hi mself.These are the major theories that have been developed to try and create an understanding of the factors that affect the behaviour of consumers by affecting the perception that the consumer has of his needs and expectations. Though not conclusive, the theories play an important part in defining the variables that have to be considered in developing an understanding of factors that affect the nature of the market segment. Sociological theories appear to be well suited for marketing of Diet Coke due to its definition as a soft drink that seeks to market itself as a health drink.Soft drinks are consumed as extras and rarely stocked as main meals; in most cases soft drinks are consumed in social meeting and gatherings (Swarbrooke & Horner, 2007 p. 74). Simply, the society is largely involved in use of soft drinks and is therefore influential in the perception that will be developed of a drink. On the other hand, the sociological theory appears to canvas all other theories. Human pe rception is largely affected by people one interacts with and the fashion code that one identifies with is largely affected by the one to one interaction between people or interaction through information system interfaces.In either case, interaction plays an important part in defining the behaviour and perception of individuals and is a critical factor that every theory appreciates (Sandhusen, 2008). Health in the society is taken as an issue of social concern. Consideration of health institutions as social entities is largely informed on social aspects of health. Issues relating to health are generally address at a social level thus the entry of Diet Coke into any segment should be appreciative of this fact by employing a sociological approach to marketing.Under a sociological approach to analysing a market segment issues relating to class, culture, educational attainment, and resource ability are analysed to determine their relevance to the need and expectations of individuals. Fa shion which though considered a personal issue is largely affected by the society should be analysed and its relevance in defining expectation and needs of the society determined. Recommendations a) Primary Research There appear to be a close correlation between awareness on the effects of sugar and health risk.Most health drink manufacturers have harnessed this relationship to develop awareness on issues that affect health to increase their product penetration. However, the role of fashion in developing awareness on health drinks is yet to be harnessed though it has widely been adopted by soft drinks manufacturers. By using the well developed brand name of Coke and the reputation that has been developed by Coca Cola to soar Diet Coke as a soft drink, fashion can be used in developing awareness and appreciation of Diet Coke as a health drink. b) ObjectiveTo determine the efficiency that will be attained in using fashion in marketing Diet Coke as a health drink. c) Research Questions The following questions will aid the attainment of the research objectives: i. Are health drink manufacturers using fashion as a tool to develop awareness on their products? ii. Is the reputation of Coca Cola and Diet Coke capable of sustaining it as a soft drink? d) Methodology The main approach used in the research is questionnaires that are used in collection of data that is analysed with the aid of graphs.A sampling approach is taken in data collection and analysis where twenty marketing experts are randomly selected and administered with questionnaires that seek to address the key research question. The questionnaires which have closed question make it easy to analyse their response and quantify the findings. The results are inferred to the population which is the perception of experts on the position of Diet Coke in the different segments it operates in. e) Results Question Results Yes No Are health drink manufacturers using fashion as a tool to develop awareness on their pro ducts?3 17 Is the reputation of Coca Cola and Diet Coke capable of sustaining it as a soft drink? 14 6 f) Analysis From the primary research it is evident that the reputation Diet Coke has as a soft drink from Coca Cola is enough to soar it above the rather competitive soft drink industry. It is worth noting that Coca Cola is the leading soft drink brand in all areas that it operates in except the Middle East. Furthermore, the research findings show that health drinks are generally not appreciative of the role played by fashion in marketing their products.This presents an opportunity for Diet Coke to strongly establish itself as a health drink while using the reputation that Coca Cola has established in the over 100 years that it has been operational in developing awareness on its being a soft drink. The experience that Coca Cola has had in using fashion as a marketing tool will play an important part in gaining advantage over the rather inexperienced health drink manufacturers in m arketing Diet Coke. Diet Coke has established itself as a health drink and a soft drink thus both segments have to be equally addressed.From research on consumer behaviour, it is evident that the sociological approaches are more relevant to understanding the behaviour of the market segment Diet Coke harnesses. Awareness on trends in health, disease conditions, educational attainment and events which include sports and fashion galas can be used in spreading awareness and appreciation of Diet Coke. Different approaches depending on the values and beliefs that define the community in question; emphasis on research; community participation and awareness on issues that affect societal health would all play an important part in increasing awareness on the presence of Diet Coke.The interaction between individuals is central to development of awareness and Diet coke strategies should ensure that its brand is developed in any area that involves interaction. Celebrities, public forums and spo rts personalities should all be used in ensuring that Diet Coke soars within the waves of a ‘fun drink' that is definitive of Coca Cola product while developing a different approach with regards to its being a health drink.These strategies have been developed in consideration of the need to continually renovate to develop systems that are largely robust and build on past success. Diet Coke has a strong basis as a Coca Cola product and the potential of the market with regards to educational and health awareness is unlimited. This knowledge is important in developing a comprehensive marketing strategy that will help Diet Coke develop as one of the most important name of the greatest success story in corporate history: Coca Cola.